Our Mission

Transforming Lives Through 
Purpose-Driven Property Investment

Project Homes was founded on the belief that every child deserves a safe, nurturing home. With our extensive experience in property investment, care operations, and compliance, we’re committed to creating spaces where children can thrive.

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Our Experience

With 100+ staff across Children’s Homes, Alternative Provisions, and an independent school, we’ve built several OFSTED-compliant homes in Berkshire that set the standard for excellence in care. Our unique blend of property expertise and care sector leadership ensures every project is a success.
Our Directors

Meet the Team Behind the Mission

Peter Licourinos

Director, Property & Investment

Peter’s journey into property investment and care was shaped by a deeply personal connection to helping others. Growing up in a family that fostered children and worked within the care sector, Peter saw firsthand the difference a safe and supportive environment can make in a young person’s life.

With over 26 years of experience in property investment, Peter has built a reputation for creating high-yield, hands-free property solutions. After transforming the HMO market with his award-winning HMO Premier 
business, Peter wanted to focus on a venture with a more profound purpose—combining his property expertise with his passion for making a difference.

At Project Homes, Peter leads the property and investment arm, ensuring each project is financially sound and aligned with the mission to transform children’s lives.

“Investments should be more than numbers on a spreadsheet—they should leave a legacy.”

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Brian Murphy

Director, Care & Quality

Brian’s passion for improving the care sector stems from his own experiences growing up in the care system. Placed in foster care as a young child and later adopted by a loving family, Brian understands both the challenges of the care system and the life-changing impact of a supportive home.

After years of working as a sports coach and teacher, Brian realised the significant gaps in support for children in care. He founded his own business to provide alternative provision and mentoring for children with complex needs, from ASD to ADHD, building trust and confidence in young people who often felt lost in the system.

At Project Homes, Brian’s expertise lies in creating care environments that exceed OFSTED standards while meeting the emotional and practical needs of children. His goal is simple:

“Every child deserves a champion, and I want
to help create champions across the care sector.”

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Richard Williams

Director, Marketing & Growth

Rich’s drive to make a difference stems from his own experiences of childhood trauma and adversity. Growing up in difficult circumstances, he saw firsthand how the right support and guidance can transform lives. These experiences shaped his commitment to creating opportunities for young people and helping others build meaningful futures.

As a co-founder of Storyy Group, Rich played a key role in growing the organisation to over 100 staff, supporting Children’s Homes, Alternative Provisions, and an independent school. With a background in strategic marketing and branding, Rich specialises in helping investors and care 
providers build strong brands and impactful growth campaigns that fill their homes and drive success.

At Project Homes, Rich combines his professional expertise with his personal mission:

“I want to ensure that every child has the chance to thrive, and that those working to support them have the tools and resources to succeed.”

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Arran Bayle

Director, Operations & Strategy

Arran’s career has been defined by a passion for creating structured, high-quality environments where children and staff alike can thrive. With years of experience managing large care teams and mentoring programs, Arran has a deep understanding of the operational challenges care homes face and how to overcome them.

Arran’s dedication to the sector comes from a belief that every child deserves stability and the chance to grow in a safe, nurturing environment. At Project Homes, he oversees operational strategy, ensuring that every home runs efficiently, meets compliance standards, and provides exceptional care.

“Our work isn’t just about homes; it’s about giving children the foundation they need to build extraordinary futures.”

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Our Values

Why We Do What We Do

Our Mission

At Project Homes, our mission is to create life-changing environments for vulnerable children by transforming properties into safe, nurturing, and high-quality homes. We aim to build partnerships that align financial success with meaningful social impact, ensuring every child has the opportunity to thrive.

Our Purpose

We believe extraordinary futures start with extraordinary care. Our purpose is to empower children across the UK by providing them with the stability, guidance, and love they deserve. By combining expertise in property and care, we create homes that foster hope, healing, and opportunity.

Our Vision

To transform the face of social care in the UK by building a network of Children’s Homes that set the standard for quality and compassion. Through innovative partnerships and a shared commitment, we envision a future where every child has access to 
a safe home and a brighter tomorrow.

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